At XGIMI Theater in IFA 2026, Messe Berlin, visitors experienced a range of projection solutions designed for different types of spaces and viewing habits. From ultra-short-throw laser TV technology to high-performance home cinema and flexible 4K entertainment, the showcase reflected XGIMI’s belief that there is no single way to enjoy the big screen.
Why XGIMI Came to IFA 2026
Consumers are looking for entertainment technology that delivers an immersive experience while fitting naturally into the home. Large-screen products need to be powerful, but also easy to use, flexible and suitable for everyday life. XGIMI came to IFA 2026 to share this vision through a collection of projector experiences.
Inside XGIMI Theater
XGIMI Theater was designed as an immersive space rather than a traditional product display.
Visitors could explore large-screen projection in different scenarios, experience cinematic picture quality and sound, and learn how intelligent image technologies are changing the way people use projectors at home.
The showcase focused on several key areas:
- Large-screen home cinema
- Ultra-short-throw laser TV
- 4K 120Hz entertainment
- Immersive 3D viewing
- Gaming and live sports
- Compact and flexible projection
The main products on display were the AURA 3 Series, the TITAN Noir Series, and other home theater projectors and portable smart projectors. Together, they represented three different approaches to modern home entertainment.
What Projectors Did XGIMI Showcase at IFA 2026?
1. AURA 3 Series: 2026 New Launched 4K Laser TV UST Projectors
The public debut of the AURA 3 Series was one of the key highlights of XGIMI’s IFA 2026 showcase. The series includes two models: AURA 3 Max and AURA 3 Pro. Both combine 4K UHD resolution, RGB triple laser technology and 4K 120Hz playback in an ultra-short-throw format.
● Ultra Short Throw Design for Large Projection Screen
By placing the projector close to the wall, the AURA 3 Series can create a cinema-sized image without requiring a ceiling mount or a long projection distance. This makes it well suited to shared living spaces where technology needs to work alongside everyday furniture and activities.
● Advanced Technologies for Upgraded Home Theater Viewing Experience
At XGIMI Theater, visitors could see how the same large screen can be used for films, sports, games and streaming. The series also features XGIMI’s X-VISION AI Image Processor, Dual Dynamic Iris technology and Dynamic Black Light Enhancement. IMAX Enhanced and Dolby Vision support further strengthen its home cinema capabilities.
Read the original AURA 3 Series launch announcement.
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2. TITAN Noir Series: Cinematic Performance on a Larger Scale
The TITAN Noir Series represented the high-performance side of XGIMI’s home cinema portfolio. This is designed for viewers who prioritize brightness, contrast, optical precision and cinematic scale. At IFA 2026, TITAN Noir Series 4K projector demonstrations showed how advanced light control can improve the depth and atmosphere of real images.
Its presence at XGIMI Theater demonstrated how premium projection can serve dedicated home theaters, media rooms and enthusiasts who want a more cinematic viewing experience.
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3. Elfin Flip 4K: Flexible 4K Entertainment for Everyday Spaces
Elfin Flip 4K and other small projectors brought a more compact and flexible perspective to the XGIMI showcase. While AURA 3 Series is designed as a living-room laser TV and TITAN Noir Series focuses on premium home cinema, Elfin Flip 4K is intended for users who want to bring 4K entertainment into different parts of the home.
Its compact design and flexible placement make it suitable for bedrooms, apartments, smaller rooms and casual viewing occasions. It can support a movie, a streaming session or a spontaneous big-screen experience without requiring a permanent installation.
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What Comes Next for XGIMI
The IFA showcase is only the beginning of the next stage for the AURA 3 Series.
XGIMI will continue introducing AURA 3 Max and AURA 3 Pro ahead of the planned Kickstarter launch on October 20. Customers can currently place a fully refundable €50 deposit through the official XGIMI website to receive super early bird price and launch information.
XGIMI will also continue exploring new home theater concepts that combine projection, sound, smart technology and spatial design. The goal is to create entertainment systems that feel immersive without becoming complicated or visually intrusive.
